You want your customers to know that you are more than just a lawn mowing service. You are also a great resource for yard tips. Your company can compete in the lawn and garden advertising section of your local paper with these easy advertising tips.
Focus on the Weekend
The weekend is still the most popular time to shop for lawn services. Run an ad in the Saturday and Sunday editions of your local newspaper. Make your ad stand out with bold
branding and bright colors.
Columns and Articles
Write a letter to your local lawn and garden columnist full of useful seasonal lawn care tips, and request it to be published in the Q&A section of the column. Better yet, invite the lawn and garden editor to use you as an expert source of advice on the best lawn maintenance practices. A well-placed quote from you in the Sunday paper can generate interest in your company’s services.
Expand Your Brand: “Off Season” Ads
Chances are, your lawn care company provides a lot more than lawn mowing services. Place ads in the fall
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and winter that highlight your leaf and snow removal services. When spring rolls around, your customers will know who to call for lawn mowing services!
More Than Newspapers: Other Local Publications
While advertisements in the local paper reach a wide audience, advertising in neighborhood-based newsletters and local lifestyle magazines may help you to pinpoint a more focused base of loyal customers. If you’ve never placed an ad in your local paper, plan ahead. Look at last weekend’s ads to decide what ad size and placement you like best. Know what your advertising budget is, and form a friendly partnership with your advertising representative – deals and discounts may follow!
Wright Commercial Mowers provides your lawn care company with tools for success. For more information on Wright Mowers, give us a call toll free at (855) 421-3785.