Great landscaping and lawn care can transform the presentation of a commercial or residential property. It can make a business look more inviting and professional, and help improve a home’s curb appeal (especially important if the house is for sale). That’s why more of your customers are doing their homework when it comes to selecting a landscaping company. Here are several things you should be prepared to respond to, or follow up on, when prospective customers contact you.
- They’ll want to know how long you’ve been in business. Like most enterprises, the longer a company has been around, the better. Being successful and maintaining a good reputation over time in the landscaping business is a major achievement—only companies that do quality work, are reliable, and are reasonably priced, thrive season after season. Show proof you’re one of these companies.
- They may want to look at work you’ve done and/or ask for references. As they say, seeing is believing. So don’t be surprised if a prospective client wants to see some of the work you’ve done nearby. Show off your best work and/or properties that are similar in scope to the proposed project at hand. In addition, any reputable landscaper can provide references—have these readily available.
- Get as much information as possible. Good landscapers are always asking questions, gathering as much information about what a client is looking for so that there will be no surprises or misunderstandings later. If possible, take pictures and notes, or sketch out ideas. It shows that you want to know exactly what kind of opportunities or challenges will be involved in the job, and are serious about doing a good job.
- Show proof that you are insured and bonded. More and more customers will only work with landscaping companies who are insured and bonded. This is a basic element of your business that you need to take care of if you want to be considered a professional. Have proof of this to show prospective clients at all times.
- Prepare a contract for the proposed work. Before any work is done, there should be a contract, signed by both you and your customer, which outlines the scope of work, schedule, and payment method. This will help establish the expectations for both parties and provide a reference document in the event of a dispute.