A common question among new lawn care businesses is “How much should we be charging for this?” Typically, a landscaping company has to start small, in terms of employees, job complexity, lawn equipment owned, and the amount of money that can be charged. This last point helps new companies get their feet in the door in a regional market, and is a fairly standard practice for businesses in all industries. The thought is that if you do a great job for little money, word will spread fast, and existing customers will be willing to give you more money.
Service cost amount will vary greatly depending on where you live and the extent of the work you do. But if you’re a new lawn care company and starting small, there are many hints along the way that indicate it’s time for you to start earning more.
- You Have More Work Than You Can Handle. You’re in demand. The phone is ringing off the hook. You’re having trouble keeping up with all of the work. In a situation like this, it’s a perfect time to raise your prices, or to simply choose the work that you enjoy the best. If you hit the pricing sweet spot, you’ll draw in only those jobs which can afford you, leaving exactly the amount of work you want.
- You’re More Experienced and Capable Than You Used to Be. As time goes by, your experience will simply be worth more. You’ll also have more costs associated with your business: better equipment, more employees, a good website and marketing materials. As your business becomes more sophisticated, you must raise your prices.
- You Perform Specialized Work. If you are a general landscaper who mows lawns, the sheer volume of your competition may drive your prices down. But if you are an expert at eradicating the funguses that threaten regional lawns, that’s a different price potential entirely. Consider taking classes and getting certifications that will give your landscaping company more skills than the competition.
- You Can Deliver Speed and Quality. If your work is fast and excellent compared to the competition, you should charge for it. It’s been said that you can’t have something that’s high quality, affordable, and fast. That goes for landscapers too, so if you can deliver excellent service at an impressive pace, people will pay a premium for it.
- You Want to Take Things to the Next Level. People in search of the best landscaping service might not consider a company that charges too little. If you raise your prices, in conjunction with material and skill upgrades around your business, you might actually gain more business, depending on the region in which you work.
Charging more is not always the answer, but everyone likes to feel that their hard work is paying off. Wright makes great products, and they aren’t cheap. We expect the professionals who buy our mowers to receive excellent compensation for their excellent work. Wright products are made for landscapers by landscapers. We want to see your business thrive in the spring and year round.
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